You're not including your audience...
Dec 17, 2024
1 min read
Two weeks ago, I had the privilege of coaching speakers at Amazon AWS’s re:Invent conference, an event all about connecting with AWS customers.
One reminder I found myself repeating often:
Your audience is the other person in the conversation.
They’re not passive—they’re co-creators.
When you give your audience a role, by including them in your message or framing the content through their lens, that’s when the magic happens.
When it’s about them, they’ll remember you. ✨
